Gold Star Mortgage Financial Group, Corporation Named Innovator of the Year by Motivity Corporation

Gold Star Mortgage Financial Group, Corporation

Gold Star Mortgage Financial Group takes great pride in having been named Innovator of the Year 2017 by Motivity Corporation, leading provider of business intelligence technology.

​​Gold Star Mortgage Financial Group takes great pride in having been named Innovator of the Year 2017 by Motivity Corporation, leading provider of business intelligence technology. The announcement was made during Motivity’s national user conference held June 21st in Beaver Creek, CO.

AJ Franchi, Gold Star COO and conference keynote speaker, was on hand to accept this prestigious award. “Developing cutting-edge, technology-driven strategies to continually improve our borrowers’ experience requires Gold Star to incorporate the best possible resources available in the marketplace,” said Franchi. “The Motivity Business Intelligence Platform is a shining example of a resource that has been a game-changer for Gold Star – and provided profoundly eye-opening analytics right out of the gate.”

Gold Star’s sustainable growth from coast-to-coast is intrinsically dependent upon continually improving process speed throughout their operations infrastructure without sacrificing accuracy or compliance. Motivity’s enormously valuable analytics help Gold Star assess efficiency and accuracy, and pinpoint previously undetectable problem areas. Franchi believes in giving credit where it’s due, saying, “Motivity handed us a blueprint showing exactly where and why we needed to develop and employ automation initiatives. We now have a baseline that will enable us to track production and performance more effectively going forward.”

"Developing cutting-edge, technology-driven strategies to continually improve our borrowers' experience requires Gold Star to incorporate the best possible resources available in the marketplace. The Motivity Business Intelligence Platform is a shining example of a resource that has been a game-changer for Gold Star - and provided profoundly eye-opening analytics right out of the gate."

A.J. Franchi, Chief Operating Officer for Gold Star Mortgage Financial Group

About Gold Star

Founded in 2000 and based in Ann Arbor, MI, Gold Star Mortgage Financial Group, Corporation is one of the nation’s premier mortgage companies, originating billions in home loans across the United States. Named one of the fastest growing companies by Inc. Magazine, Gold Star has been repeatedly honored for industry-leading technology and workplace culture, with awards including Detroit Free Press Top 100 Workplace (six years), three-time Ellie Mae Hall of Fame inductee for Outstanding Efficiency/ROI and Outstanding Loan Origination Process and Mortgage Technology Magazine’s Tech Savvy Lender designation. Gold Star is privileged to provide unsurpassed technology-driven, relationship-based service from coast-to-coast. For more information regarding Gold Star, please visit www.goldstarfinancial.com  or contact us at (734) 971-9900.

About AJ Franchi

AJ Franchi is Chief Operating Officer for Gold Star Mortgage Financial Group. Joining Gold Star in 2008, Franchi was appointed Director of Retail Operations in fewer than four years. In 2009 Franchi was named CIO, tasked with development and administration of Gold Star’s IT Infrastructure. He has now stepped into the key role of COO, charged with oversight of all business efficiency and Gold Star’s sustainable growth. Most recently pioneering one of the industry’s most versatile digital lending platforms, ConnectGS, Franchi’s passion for applying cutting-edge technology to every aspect of the loan process has earned him the role of thought leader in mortgage technology. Franchi provides consulting services from coast-to-coast. Mortgage Professional Magazine’s Young Guns 2014; Mortgage Professional Magazine’s Hot 100 2015; National Mortgage Professional Magazine “40 Under 40” 2016.

Source: Gold Star Mortgage Financial Group, Corporation